
Green Product Innovation Institute
On May 20th, 2010 the Green Product Innovation Institute was launched in San Francisco by Governor Arnold Schwarzenegger as a nonprofit organization focused on advancing the Cradle to Cradle (C2C)framework for product design. “The time is now for us to go beyond simply being ‘less bad’ and to lead the world in the invention and innovation of ‘more good’ with Cradle to Cradle products and a prosperous Cradle to Cradle economy. Together, we will inspire and transform the world.” – Governor Arnold Schwarzenegger