BeatBelly

Self-explaining design for intuitive use
Although you will still need to do the hard work yourself, with the BeatBelly we made sure that it looks easy enough. This breakthrough fitness bench lets people train their stomach and trunk muscles in an intuitive manner. The idea for this first StraksStrak product was conceived by a physiotherapist, and in our hands it evolved into an attractive, ergonomic and approachable product. Laminated wood adds to the natural look, but also offers possibilities for gradual up-scaling of production runs. In the near future the BeatBelly family will be extended to include a plastic version and a raised version, currently in development at our studio.

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Client: StraksStrak
Year: 2008