Lynx

Adding design and brand experience in a B2B market
We developed a new design DNA (both graphic and product) in close collaboration with our client Victron Energy, which strongly reflects the company’s brand values. This DNA was translated into a charismatic form language which has been applied to products and packaging. Parallel to the design we also developed the housings and introduced smart plastic parts for extra functionality and form freedom. We believe that this results in a strengthened brand and the rising reputation of the company. In November 2009, Victron Energy successfully introduced their new product line at the METS exhibition in the Amsterdam RAI.

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Client: Victron Energy
Year: 2009
Partners: Pezy Product Innovation, Heft Grafisch Ontwerp