OTO rebranding & design identity

OTO Wellness is a well-established Singaporean healthcare and wellness company with products spanning massage chairs, neck massagers and other lifestyle products.

We Are Perspective was tasked with rebranding OTO’s logo and company identity to capture new target demographics and better convey OTO’s aspirations and goals. Its symmetrical, rounded and clean lines reflect honesty, reliability and desire to create product of benefit to others.

The redesigned logo, informs the design language of OTO products. Its capsule shape and continuous loop could be seen in their products (for example neck massagers, air purifier) forming a recognisable element in their products.